Musashi Seimitsu Industry Co., Ltd. (Head office: Toyohashi City, Aichi Prefecture; President and CEO: Hiroshi Otsuka; “Musashi”), has renewed its corporate colors as of October 1, 2021.
In April 2021, Musashi announced our 100th Year Vision “Go Far Beyond! Break barriers and go on adventures!” With the goal of celebrating the 100th anniversary of our founding in the year 2038, Musashi formulated our mission (Our Purpose) as “We contribute to enriched “Harmony” between our lives and Earth, using our “Passion” for technology and “Wisdom” for innovation.”
The new corporate colors are “Musashi Red” (bright red) and “Musashi Black” (strong black), expressing the company’s determination to change and contribute to the realization of a prosperous global society where people and the environment are in harmony. Musashi Red represents “passion, change, and challenge,” while Musashi Black represents “a sense of mission, will, and determination.” Musashi Red and Musashi Black are also used in our Vision Flag to express our determination to “break common boundaries and create new values that are not an extension of the present”, which is embodied in our 100th Year Vision.
■ Previous corporate colors (above) and Updated corporate colors (below)
【Our Corporate logo】
The Musashi corporate logo consists of our three circle emblem and our type-faced name. The three circles of the emblem depict passion, wisdom, and harmony. Together the three circles symbolize our global business operations.
The strong font used for the Musashi type-face aims to reflect the spirit of our foundation: simple, sturdy, consistent and sincere. The line going diagonally up from A to I pictures the determination for steady future growth.
■Musashi 100th Year Vision Flag
【100th Year Vision Flag】
The gothic typeface expresses strength and the staircase-shaped letters climb upward to express our determination to venture into the future. The red circle in the “E” represents the “seed for the future” and the “thought of each and every one of us”. The V-shaped arch that jets out from the letter set represents the “attitude of breaking down and transcending various boundaries”. Solid colors have been adopted for the flag: VISION RED for “innovation, challenge, and passion” and VISION BLACK for “determination and strength.
Musashi Seimitsu Industry Co., Ltd. is a global auto parts Tier1 company for automobiles and motorcycles, whose headquarters is located in Toyohashi, Japan. It has 35 manufacturing sites spreading across Europe, North and South America, China, and South East Asia. Musashi specializes in designing, developing and manufacturing products such as Differential Assemblies, Transmission Gears and Assemblies, and Linkage and Suspension (L&S) products especially for the future automobiles including electric and autonomous vehicles. Musashi is also generating and expanding new businesses through open innovation with global startups to contribute to the SDGs in wider business domains. MusashiAI, a leading-edge AI technology subsidiary to lead Industry 4.0, is one of the examples.